Joining a Board

I have had the honor of joining the board of directors for Austin Advanced Media ( AUSAM), a group that is committed to Austin's digital community. The goal is to bring together marketing and media professionals from all walks of life- video, display, social, search, programmatic- and promote growth, education, and fun!

I'm learning so much from the individuals coming to the meetups. Where my day-to-day ends (technology, programmatic), this group picks up (agency life, online/offline attribution, social media) and has helped me have a much bigger, clearer picture of the media world we are living in. 

As part of this growth of knowledge, last month's event was about virtual reality (VR) and how it's fitting into the current & future advertising space. Ricky, from Chocolate Milk & Donuts, walked us through a lesson in what VR covers: everything from virtual reality, 360 video, augmented reality, you name it. 

We got to experience some of the work his group is doing. I tried out a 360 video taken during a trip to Pakistan. Using a 360 camera (negating the need to stitch together video from multiple cameras), they moved from intimate moments of friends gathering, busy public settings, to a scene in a school. It was incredible!