Zynga
Producer, The Ville
Managed Agile development of core digital game product features, monetization/retention mechanisms, project planning, and promotions for a producer of online and mobile games, including the top-rated Facebook game, The Ville
Managed multiple cross-functional core gameplay teams through metric-based decision making, gathering requirements for the design and implementing all promotional work for partner tie-ins (including Courtyard-Marriott and Progressive Insurance)
Created raw video of gameplay, collaborated with external promotions company to generate professional promotional pieces used for launch of The Ville; collaborated with third party video editing contractors to turn video into a trailer, distributed to press before and after the game launched
