Nexstar Digital, LLC
Senior Product Manager, Engineering Manager (Front-End) for Kixer
Kixer began as a start-up in the ad tech world and was acquired by Lakana (a subsidiary of Nexstar) before becoming a part of the Nexstar Digital family.
As the Product Manager for Kixer, I developed innovative strategies for evolving our advertising technology solution. I built technical roadmaps to detail iterative development practices while managing a team a front-end and full-stack developers.
Product design and management of a series of user-facing tools for a “dashboard” of reports and graphs
Product design and management included ‘self-serve’ platform for onboarding, geo-targeting opportunities
Wire-framing and prioritization of new mobile ad products and templates for our consumer base
Goals: optimizing and driving new revenue streams for publishers, while finding marketers high-converting new users
Tools that received product review and iterations: evolving machine-learning platform and bidding experiments to drive optimizations programmatically
Focus to ensure early partnership with Google’s Accelerated Mobile Pages (AMP) project
Managed third-party development integrations with BidSwitch, Index Exchange, and LKQD video platform
“In her new role, Orkand will lead advertising product initiatives, align business strategies for self-service and application products, and coordinate engineering and business roadmaps with executive leadership.”